Now, I don’t normally play the lottery but I sure as hell want to after seeing all these ads for New York Lottery Sweet Millions. This campaign by DDB is amazing - it’s almost too much cute to handle. See for yourself…

(sorry the pictures kind of suck - I took them with my phone)

So I just came across this book, movie, blog called “No Impact Man” written by this guy Colin Beavan in New York. Colin and his family pledged for a year to try to live in a way that made little to no impact on the environment. No bottled water, no toilet paper, no new stuff, no imported foods etc. It’s pretty cool, and really inspiring to read about all the things him and his family tried to help their environmental impact. I don’t think I would be able to do it all but every little bit helps and there are a lot of little bits to be taken from his experience. One bit would be if you are going to buy something new, get rid of something you already have (sell it, donate it etc.) so you are not constantly increasing the amount of things you have. For example, I just bought 3 new pairs of shoes but I also donated about 20 pairs to Soles 4 Soles. Another thing would be going to the library for book instead of buying it - it’s greener and in the long run saves you quite a bit of money. Pretty simple stuff. Here is an entry I really liked, it’s a message from his dog Frankie in response to an email he received that said having a dog was not very green…